AirPlay drives iTunes momentum in online movie market share

A new report from research firm IHS suggests that Apple’s iTunes share of “consumer spending for movie electronic sell-through (EST) and Internet video on demand (iVOD)” grew during the first half of 2011, the first time since 2009, despite an increase in competition from Walmart and Amazon. iTunes had a 65.8% market share during the first half of this year, up from 64.9% during the first half of 2010. It also had the largest increase in revenue growth among its competitors. “Much of iTunes? success can be traced to the rising usage of Apple?s AirPlay system, which allows wireless video streaming to consumer electronic devices including televisions,” said IHS research director Arash Amel. “This has expanded the reach of iTunes

Source: http://www.bgr.com/2011/08/24/airplay-drives-itunes-momentum-in-online-movie-market-share/

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