iOS Web traffic share surpasses Mac OS for first time ever

Following Apple’s blowout December quarter during which it shipped a record 37 million iPhone handsets and 15.4 million iPad tablets, a significant shift has taken place. iOS’s share of U.S. Web traffic as observed during a six-month study conducted by leading ad network Chitika has surpassed Apple’s Mac OS Web traffic share for the first time. Read on for more. Chitika monitored traffic across its network between mid-August 2011 and early February, and compared the volume from Apple’s iPhone, iPad and iPod touch devices to traffic from Mac computers. The study covered hundreds of millions of ad impressions and it used user agent data to determine Web traffic share for each platform. According to Chitika’s data, iOS’s Web traffic share

Source: http://www.bgr.com/2012/02/10/ios-web-traffic-share-surpasses-mac-os-for-first-time-ever/

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